Are you using SEO to build your brand recognition? Still not sure it’s the best way to handle marketing your product? Let’s take a look at a few basic steps to insure that you’re getting all you can out of today’s search engine optimisation.
First thing, even if you’ve done one in the past year, do an SEO website technical audit to make sure that your search engine is pointing consumers in the right direction and is still at the top of the list. So very often business owners and their marketers get so busy with other things that they neglect to tune up their SEO platforms — and that’s like neglecting to tune up your car before a long road trip; you’re just asking for trouble.
Keep your keyword search updated — and remember that voice search is looming on the horizon and will be changing SEO in ways that are not yet clear even to the experts. Basic keywords are still your best bet, but don’t be afraid to use a Thesaurus to find similar keywords you can also incorporate into your marketing campaigns.
Don’t ignore your title tags. Keep them brief and loaded with key words to maximize their usefulness in stirring up consumer curiosity.