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Author: Senior Editor

Is Your Company SEO Friendly?

Posted on January 4, 2020January 3, 2020 by Senior Editor

SEO has been around just about as long as the internet itself. It was initially seen as a helpful academic tool for researchers to use in tracking down and verifying references for scholarly papers — a way to speed through lengthy and/or obscure texts in order to glean a kernel of relevant information. But all…

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IRS Rules on SEO Strategies

Posted on January 3, 2020 by Senior Editor

Media reports at the beginning of this week indicate that the Internal Revenue Service, under directions from the United States Treasury Department, are revising Free Filing agreements for internet tax returns software providers and their parent companies. The new ruling will require them to make their landing pages for Free Filing available for indexing by…

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A Time Before SEO

Posted on January 2, 2020January 2, 2020 by Senior Editor

How did people search for products and services before there were online search engines? And how businesses get to the top of the advertising chain before the Age of the Screen? Seems like a silly question to ask, doesn’t it? There’s always been SEO around, hasn’t there? Well, just ask your grandparents about it —…

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Bing vs Google.

Posted on December 31, 2019December 31, 2019 by Senior Editor

When you think of search engines and search engine optimisation, you automatically think of Google. That’s because it’s the biggest of the big when it comes to SEO. The stats are impressive, to say the least. Alphabet, the parent company of Google, is now worth well over 750 billion American dollars. And yet just twenty…

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Microsoft Revamps Cash Back Search Offers.

Posted on December 30, 2019December 30, 2019 by Senior Editor

Hoping to recoup some of its loses from its disastrous Cashback shopping promotion, Microsoft is introducing Bing Rebates. This new program, which was leaked to the media just a few weeks ago by several social media news aggregators, will make rebates become available for certain Microsoft Rewards customers — but only if they make a…

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Google Receives Huge SEO Fine in France.

Posted on December 28, 2019 by Senior Editor

One of the biggest problems facing SEO companies today is the confusing welter of rules and regulations that different countries employ to enforce their conception of the ‘Fairness Doctrine,’ or their resolve to see that ‘Freedom of Speech’ is open to all advertisers and websites, despite dubious, pornographic, or hateful content. If searches lead to…

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SEO Professionals in High Demand.

Posted on December 27, 2019February 24, 2020 by Senior Editor

A study commissioned by social media giant LinkedIn demonstrates the continuing demand for professional SEO expert, and that the demand is increasing — which is why searchers and marketers alike are calling 2020 a seller’s market for SEO professionals. The LinkedIn study shows that currently there are over 47 thousand openings in SEO related jobs…

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It’s a Zero-Click World Now.

Posted on December 26, 2019December 26, 2019 by Senior Editor

One of this year’s biggest surprises in the wonderful world of SEO has been the jump in zero-click searches — where consumers don’t actually click on a site, but simply read the summary. Data from Jumpshot suggests that over fifty percent of Google users don’t bother to click on a website, link, or keyword they’re…

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How Press Releases Help SEO

Posted on December 24, 2019 by Senior Editor

According to search marketers who know their business, there is a strong bond between releasing a news item and improved SEO performance, as it pertains to reporters picking up a story or the length of time viewers remain engaged and wanting to learn more. This should come as no surprise to experienced search marketers and…

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Taking SEO into 2020

Posted on December 23, 2019 by Senior Editor

Are you ready to take advantage of where SEO is going in 2020? One thing’s for sure, SEO is NOT going away! If you’re listening to the so-called marketing gurus who say SEO is past its prime, you need to find some new gurus. Fast. According to those in the know, here’s where SEO is…

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