Author: Senior Editor

Books that examine how people and society as a whole react to recent events are consistently among the fascinating works of literature. The world is now experiencing widespread damage as a direct result of the critical issue of climate change. The new book titled The Silent Count, written by EA Smiroldo, fictionally covers the subject…

Business owners are often confused about the difference between sales tax on services vs. products. You may have heard that there is a different tax rate for each, but this isn’t always true. It depends on what state you live in and whether or not your product has been classified as an “intangible personal property.”…

Advertising is not just about using that exhibition trailer to inform the public about the product and its features anymore. It is more about relatability and reachability. There once was a time when advertising meant that you’d have to run around the newspaper offices and broadcasting centers to market your business.  Today’s customers are well…

Digital marketing is the lifeblood of a number of businesses around the world. Running a digital marketing agency can be stressful and financially rewarding. Delegation is an important part of every single business that is going to grow to a certain point. A business owner cannot dominate every aspect of a massive agency without impacting…

Expanding a company can be something that needs to be done carefully. The expansion is going to put stress on the company’s cash flow and could potentially harm its current reputation. The truth that needs to be told is that certain work environments might not work as well overseas. There could be less of a…

Digital marketing is the primary way of generating sales and revenue that needs to be adopted. Cold calling might still work in some circumstances but most consumers flock to search engines to find businesses that they need products or services from. The truth is that there are some digital marketing agencies that do far better…

Startups and small organizations do not have the big pockets corporations have. This is why it is essential to be prepared for a downturn. If you’re a small business owner, ruthless efficiency and creative thinking are essential when it comes to making difficult issues of cutting expenses. Keep in mind, an ounce of prevention is…

Being productive can prove challenging, especially within the new paradigm that exists in the post pandemic world. Whether you aim to achieve something in the professional realm or just want to do something for yourself, it can be hard to take that first step. Creating a productivity system can vary from person to person but…