Your Guide to SEO
Search engine optimization (SEO) plays a key role in the day-to-day progression of your modern business. Quite simply, if your company is to one day scale the lofty heights of its industry, you need to dedicate a lot of your time, effort, and money to the all-important task of elevating your SEO. Once you succeed…
SEO has been around just about as long as the internet itself. It was initially seen as a helpful academic tool for researchers to use in tracking down and verifying references for scholarly papers — a way to speed through lengthy and/or obscure texts in order to glean a kernel of relevant information. But all…
Media reports at the beginning of this week indicate that the Internal Revenue Service, under directions from the United States Treasury Department, are revising Free Filing agreements for internet tax returns software providers and their parent companies. The new ruling will require them to make their landing pages for Free Filing available for indexing by…
How did people search for products and services before there were online search engines? And how businesses get to the top of the advertising chain before the Age of the Screen? Seems like a silly question to ask, doesn’t it? There’s always been SEO around, hasn’t there? Well, just ask your grandparents about it —…
When you think of search engines and search engine optimisation, you automatically think of Google. That’s because it’s the biggest of the big when it comes to SEO. The stats are impressive, to say the least. Alphabet, the parent company of Google, is now worth well over 750 billion American dollars. And yet just twenty…
Hoping to recoup some of its loses from its disastrous Cashback shopping promotion, Microsoft is introducing Bing Rebates. This new program, which was leaked to the media just a few weeks ago by several social media news aggregators, will make rebates become available for certain Microsoft Rewards customers — but only if they make a…
One of the biggest problems facing SEO companies today is the confusing welter of rules and regulations that different countries employ to enforce their conception of the ‘Fairness Doctrine,’ or their resolve to see that ‘Freedom of Speech’ is open to all advertisers and websites, despite dubious, pornographic, or hateful content. If searches lead to…
A study commissioned by social media giant LinkedIn demonstrates the continuing demand for professional SEO expert, and that the demand is increasing — which is why searchers and marketers alike are calling 2020 a seller’s market for SEO professionals. The LinkedIn study shows that currently there are over 47 thousand openings in SEO related jobs…
One of this year’s biggest surprises in the wonderful world of SEO has been the jump in zero-click searches — where consumers don’t actually click on a site, but simply read the summary. Data from Jumpshot suggests that over fifty percent of Google users don’t bother to click on a website, link, or keyword they’re…
According to search marketers who know their business, there is a strong bond between releasing a news item and improved SEO performance, as it pertains to reporters picking up a story or the length of time viewers remain engaged and wanting to learn more. This should come as no surprise to experienced search marketers and…