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Author: Senior Editor

SEO’s Latest Challenge — Voice Search.

Posted on December 20, 2019December 20, 2019 by Senior Editor

Sundar Pichai, the CEO of Google, recently revealed that research shows that over a fifth of searches on Google are now voice-based. Voice SEO is a growing segment of the search engine industry that is not yet getting the serious attention it needs. Yet consumers are making it plain to anyone who listens to them…

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Instagram Imposes New Rules for 2020.

Posted on December 19, 2019 by Senior Editor

There’s a new policy at Instagram that is going to hamstring influencers from posting some certain types of questionable content. Under the new ban, such things as guns, nicotine products, and vaping products will no longer be allowed as branded content under anyone’s account — no matter how ‘influential’ or how many followers they may…

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A Brief History of SEO.

Posted on December 18, 2019 by Senior Editor

The internet world takes SEO for granted today, but it was only 22 years ago this month that two university students at Stanford developed the first working model search engine that used algorithms to track down keywords and particular websites. Sergey Brin and Larry Page were interested in using higher mathematics, specifically algebraic formulas like…

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New Platform for SEO Bing Bots.

Posted on December 17, 2019December 17, 2019 by Senior Editor

Bing has announced a brand new user agent, exclusively for use in crawling on web pages. This new users agent is going to be updated continuously, so as a consequence the new agent user strings are also going to be able to maneuver to mirror the most recent rendering engine in use. Probably the most…

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Stop Making These SEO Mistakes

Posted on December 16, 2019 by Senior Editor

Marketers have learned many ways over the years to use SEO to the advantage of their clients. But, like most tools that have been around awhile, some marketers are taking SEO for granted and continue to make continuous blunders that eventually rob them of the cream of their customer base. Because clients evolve as well…

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The Importance of Organic Clicks in SEO.

Posted on December 14, 2019December 14, 2019 by Senior Editor

A persistent misconception among SEO people is that clicks from other sites are equal to organic clicks, because they’re all counted together as the same — right? Wrong. Random clicks, sometimes known as phantom or ghost clicks, may make the statistics for a site look good, may even fool some marketers into thinking that keywords…

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2020 Winter Institute to Focus on SEO for Booksellers.

Posted on December 13, 2019December 13, 2019 by Senior Editor

The Winter Institute for Book Sellers will be held on January 15, 2020, at the Baltimore Inner Harbor Hilton. The theme of the conference will be on maximising SEO strategies for the independent book retailer. It’s estimated that the number of independent book stores in the United States has fallen by nearly a third in…

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Beyond the Basics for WordPress SEO.

Posted on December 12, 2019December 12, 2019 by Senior Editor

Once you’ve got the basics of WordPress SEO, you’ll want to move on to more advanced levels of SEO strategy and analyses. While it takes some time and concentration, doing so will repay you with a better customer base, more usable data, and a better ROI. Here’s a few pointers on what comes next with…

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Your Professional SEO Tools

Posted on December 11, 2019December 11, 2019 by Senior Editor

Every artisan has their toolbox, in which they take great pride. Every artisan knows how to use each of their tools, and keeps an inventory of them, and knows just when and where to use each one. That is the definition of a professional, isn’t it? Well, it’s no different with marketing professionals and their…

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A Few SEO Basic Reminders.

Posted on December 10, 2019December 10, 2019 by Senior Editor

Are you using SEO to build your brand recognition? Still not sure it’s the best way to handle marketing your product? Let’s take a look at a few basic steps to insure that you’re getting all you can out of today’s search engine optimisation. First thing, even if you’ve done one in the past year,…

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