Your Guide to SEO
The internet world takes SEO for granted today, but it was only 22 years ago this month that two university students at Stanford developed the first working model search engine that used algorithms to track down keywords and particular websites. Sergey Brin and Larry Page were interested in using higher mathematics, specifically algebraic formulas like…
Bing has announced a brand new user agent, exclusively for use in crawling on web pages. This new users agent is going to be updated continuously, so as a consequence the new agent user strings are also going to be able to maneuver to mirror the most recent rendering engine in use. Probably the most…
Marketers have learned many ways over the years to use SEO to the advantage of their clients. But, like most tools that have been around awhile, some marketers are taking SEO for granted and continue to make continuous blunders that eventually rob them of the cream of their customer base. Because clients evolve as well…
A persistent misconception among SEO people is that clicks from other sites are equal to organic clicks, because they’re all counted together as the same — right? Wrong. Random clicks, sometimes known as phantom or ghost clicks, may make the statistics for a site look good, may even fool some marketers into thinking that keywords…
The Winter Institute for Book Sellers will be held on January 15, 2020, at the Baltimore Inner Harbor Hilton. The theme of the conference will be on maximising SEO strategies for the independent book retailer. It’s estimated that the number of independent book stores in the United States has fallen by nearly a third in…
Once you’ve got the basics of WordPress SEO, you’ll want to move on to more advanced levels of SEO strategy and analyses. While it takes some time and concentration, doing so will repay you with a better customer base, more usable data, and a better ROI. Here’s a few pointers on what comes next with…
Every artisan has their toolbox, in which they take great pride. Every artisan knows how to use each of their tools, and keeps an inventory of them, and knows just when and where to use each one. That is the definition of a professional, isn’t it? Well, it’s no different with marketing professionals and their…
Are you using SEO to build your brand recognition? Still not sure it’s the best way to handle marketing your product? Let’s take a look at a few basic steps to insure that you’re getting all you can out of today’s search engine optimisation. First thing, even if you’ve done one in the past year,…
Don’t write off SEO yet as an outdated and inefficient way to game the internet. Of course SEO will always have some critics, those who choose not to understand the underlying premise and don’t want to believe it still has great potential. The truth is that advertising and marketing experts know it takes a mess…