Not every company contains a fully staffed in-house marketing team/department. All businesses are at various stages of development and it may not be sensible or practical to invest in something so ambitious. This is especially true for small businesses, who may only employ one single marketing professional. Or the owner may take care of the…
Author: susannlisena
YouTube SEO: How to Optimize your Videos
YouTube is seen by many people as a social network. Yes, it is a social network with interactive features such as likes, comments, subscribe, etc. But it is predominantly a search engine. People come here to search for videos to watch. Also, YouTube videos can rank high in video search on Google. This is why…
3 Link Building Mistakes You Need to Avoid
Spending on digital marketing is expected to rise by over 17% in 2020. Most business owners are starting to realize that in order to compete in the modern world, you need an online presence. The main goal you should have when developing a marketing plan for the year is investing in tactics that actually produce…
How to Handle Digital Marketing as a Home Services Contractor
The world of marketing has shifted online which has made it more important than ever to have a solid digital marketing strategy. Home services contractors need to market online in order to climb up the search engines. Most people search online to find the best plumbers and electricians near them. Creating a digital marketing strategy…
The curse of thin content
Is thin content killing your rankings? First, you have to understand what it is, how to identify it, and how to un-thin it. With thousands of 2-pence-a-word ‘copywriters’ out there and companies rushing out content without strategy or focus, thin content is everywhere – and its hammering SEO. What is ‘thin’ content? Instinctively you probably…
Basic Tips for Organic SEO
For every business, appearing on the top of SERPs when web users are searching for a product or service is a significant achievement. Millions of people turn to Google and other major search engines daily to search for products, services or other important pieces of information to help them make certain decisions and choices. In…
What are the Benefits and Challenges of OTT Advertising?
Before you begin looking at new advertising options for your company, it’s a good idea to find out more about what CTV and OTT advertising is. OTT ads are simply content provided to viewers on their TV sets while they watch their favorites shows. But the ads are targeted directly to the viewers based on…
The Most Effective Law Firm Marketing Ideas in 2020
When it comes to law firms marketing strategies, you need to be very smart. Law firms SEO and Attorney SEO need to be super decent and to the point that nobody can counter your firm’s integrity. You need to extra vigilant when it comes to law firm marketing. If you put high quality content on…
The Fundamentals of Planning Your Business Trip like an Expert
Over the years, there has been a change on various levels of interaction and communication. From year to year there has been a significant effort in making business management convenient for business owners. Business meetings can be held across the world without ever leaving your office. However, one-on-one interaction is still necessary for business to…
5 Most Utilized Black Hat SEO Strategies
You may or may not have known about black hat SEO strategies but what you do know is that they are bad for any business. It is only prudent to avoid them. However, the lesser-known fact is that you may well be using so of the most used black hat strategies without even knowing. In…