The healthcare industry accounts for an incredible 17.7 percent of the United States’ gross domestic product, which is more than any other industry. Healthcare providers account for a huge portion of the national economy, are responsible for creating millions of jobs, and—naturally—now represent a significant portion of the nation’s web content. If a healthcare provider…
Author: susannlisena
Digital Marketing – Outsource It or ‘Do It Yourself’?
Your business needs an online presence. In fact, in a few years with the pandemic-fueled acceleration to online purchasing, it might be your only presence. The problem with this though is that you often spend more time running your online presence than you do actually running your business. No doubt, you’ll be spending time every…
Top Tips to Make Your Business’ Web Design More SEO-Friendly
When you start your business, your ultimate goal is to generate revenue for the business and make a great living off of your company. That is of course apart from trying to provide your customers with products and service offerings that are aimed at satisfying a need that they have. We are in a digital…
How to Choose a Link Building Agency
Not every company contains a fully staffed in-house marketing team/department. All businesses are at various stages of development and it may not be sensible or practical to invest in something so ambitious. This is especially true for small businesses, who may only employ one single marketing professional. Or the owner may take care of the…
YouTube SEO: How to Optimize your Videos
YouTube is seen by many people as a social network. Yes, it is a social network with interactive features such as likes, comments, subscribe, etc. But it is predominantly a search engine. People come here to search for videos to watch. Also, YouTube videos can rank high in video search on Google. This is why…
3 Link Building Mistakes You Need to Avoid
Spending on digital marketing is expected to rise by over 17% in 2020. Most business owners are starting to realize that in order to compete in the modern world, you need an online presence. The main goal you should have when developing a marketing plan for the year is investing in tactics that actually produce…
How to Handle Digital Marketing as a Home Services Contractor
The world of marketing has shifted online which has made it more important than ever to have a solid digital marketing strategy. Home services contractors need to market online in order to climb up the search engines. Most people search online to find the best plumbers and electricians near them. Creating a digital marketing strategy…
The curse of thin content
Is thin content killing your rankings? First, you have to understand what it is, how to identify it, and how to un-thin it. With thousands of 2-pence-a-word ‘copywriters’ out there and companies rushing out content without strategy or focus, thin content is everywhere – and its hammering SEO. What is ‘thin’ content? Instinctively you probably…
Basic Tips for Organic SEO
For every business, appearing on the top of SERPs when web users are searching for a product or service is a significant achievement. Millions of people turn to Google and other major search engines daily to search for products, services or other important pieces of information to help them make certain decisions and choices. In…
What are the Benefits and Challenges of OTT Advertising?
Before you begin looking at new advertising options for your company, it’s a good idea to find out more about what CTV and OTT advertising is. OTT ads are simply content provided to viewers on their TV sets while they watch their favorites shows. But the ads are targeted directly to the viewers based on…