Your Guide to SEO
Search engine optimization (SEO) and pay per click (PPC) advertising are two of the most popular strategies for promoting an online business in the modern world. Each strategy has a unique set of pros and cons, but they’re both highly effective (and cost-efficient) for driving traffic to a target website. It’s true that SEO and…
Running a business is like a marathon, but you never stop running. No matter how many people are in front of you or behind you, there are always competitors to beat- meaning that ranking your online business higher than your competitors becomes more than just a necessity. Whether it be creating brand awareness strategies or…
Digital marketing is an essential part of all businesses in today’s world age. Consumers flock to search engines to see what businesses can fulfill their specific needs. Building a team is all about hiring the right people in-house and the right freelancers. Freelancers can help scale nearly any project as there are so many talented…
Search engine optimization (SEO) is a strategy that’s accessible to almost any business. In the modern era, almost every type of business needs a website—even if it’s a basic, informative one—and you can increase traffic to that website by increasing its rankings in search engines. That said, some businesses are doing just fine without investing…
Local search engine optimization is a critical component in your overall SEO marketing strategy. While any reputable company can perform professional local SEO, there are advantages to using a locally-based company. Those advantages are as follows: 1. Local SEO companies are familiar with the area you serve A local SEO company will be familiar with…
Let’s face it. Sometimes our jobs simply won’t allow us to travel without doing something work related during our excursion. The good news is that technology has made the task much easier to tackle. No matter where you go in the world, there is almost always a way to get online, and the internet is…
As an SEO expert, you’ll likely be able to accomplish the majority of your responsibilities remotely. With a computer and an internet connection, you can write content, research keywords, recode a site, and measure your results fairly easily. But if you’re constantly working from home, you’ll need to spend time optimizing your work environment for…
If you work as a search marketer for a business, you’ve likely spent several years honing your craft. You’ve become familiar with how Google works, the best practices to make a site rank higher in search engines, and general online marketing tactics that can make any brand more visible. Most of your hours are already…
WordPress has become one of the most popular content management systems in existence. The platform’s popularity was built on its user-friendly and SEO-friendly nature. WordPress was one of the first content management systems to offer friendly URLs and free plugins to handle the majority of on-page optimization requirements. While WordPress has a great reputation, it’s…
Whether you have a lot of work experience or hardly any, it’s hard to know what experience to put on your resume that’s relevant to the job. I work in the field of SEO, link building and content marketing, which has a lot of turnover, so I’ve written my share of tailored resumes. Every time…