When you think of search engines and search engine optimisation, you automatically think of Google. That’s because it’s the biggest of the big when it comes to SEO. The stats are impressive, to say the least.
Alphabet, the parent company of Google, is now worth well over 750 billion American dollars. And yet just twenty years ago Google was offered to Excite for a measly 750 thousand dollars. Excite turned them down cold.
Search engine marketing belongs to Google; they currently have over 92 percent of the entire market.
But that doesn’t mean there aren’t other search engine platforms out there, looking to lure you away from Google. It’s hard to see how any of them can ever do that — but here’s one that’s trying:.
Bing
Bing has a global search engine marketing share of just over 8 percent right now. They are owned by Microsoft, and have announced plans to bring up their market share by at least ten percent during 2020. Just how they intend doing this remains to be seen, but one SEO industry expert says that they are working on an ambitious rebate plan to reward shoppers who use their search platform. Bing may seem like small potatoes when compared to Google, but they still get over a billion hits each month.