A study commissioned by social media giant LinkedIn demonstrates the continuing demand for professional SEO expert, and that the demand is increasing — which is why searchers and marketers alike are calling 2020 a seller’s market for SEO professionals. The LinkedIn study shows that currently there are over 47 thousand openings in SEO related jobs…
Category: News
How Press Releases Help SEO
According to search marketers who know their business, there is a strong bond between releasing a news item and improved SEO performance, as it pertains to reporters picking up a story or the length of time viewers remain engaged and wanting to learn more. This should come as no surprise to experienced search marketers and…
Taking SEO into 2020
Are you ready to take advantage of where SEO is going in 2020? One thing’s for sure, SEO is NOT going away! If you’re listening to the so-called marketing gurus who say SEO is past its prime, you need to find some new gurus. Fast. According to those in the know, here’s where SEO is…
SEO’s Latest Challenge — Voice Search.
Sundar Pichai, the CEO of Google, recently revealed that research shows that over a fifth of searches on Google are now voice-based. Voice SEO is a growing segment of the search engine industry that is not yet getting the serious attention it needs. Yet consumers are making it plain to anyone who listens to them…
Instagram Imposes New Rules for 2020.
There’s a new policy at Instagram that is going to hamstring influencers from posting some certain types of questionable content. Under the new ban, such things as guns, nicotine products, and vaping products will no longer be allowed as branded content under anyone’s account — no matter how ‘influential’ or how many followers they may…
Building an Online Brand in 2020
If the 21st century was a human being, it would be entering the early adulthood stage as the year 2019 comes to an end and the third decade of this New Millennium begins. If global society was a single individual, it would be striving to find emotional independence in 2020, to become comfortable and peaceful…
New Platform for SEO Bing Bots.
Bing has announced a brand new user agent, exclusively for use in crawling on web pages. This new users agent is going to be updated continuously, so as a consequence the new agent user strings are also going to be able to maneuver to mirror the most recent rendering engine in use. Probably the most…
2020 Winter Institute to Focus on SEO for Booksellers.
The Winter Institute for Book Sellers will be held on January 15, 2020, at the Baltimore Inner Harbor Hilton. The theme of the conference will be on maximising SEO strategies for the independent book retailer. It’s estimated that the number of independent book stores in the United States has fallen by nearly a third in…
Is Buying Links an Effective SEO Strategy?
As integral as SEO is to modern business and marketing, it’s easy to forget that the entire industry is still just a couple of decades old. Yet over this time, there’s been a lot of change and maturation. What worked in 2005 no longer works today. In fact, some of the techniques that worked in…
Your Professional SEO Tools
Every artisan has their toolbox, in which they take great pride. Every artisan knows how to use each of their tools, and keeps an inventory of them, and knows just when and where to use each one. That is the definition of a professional, isn’t it? Well, it’s no different with marketing professionals and their…