Your Guide to SEO
Once you find a good way to optimize your ad campaign, it can seem like all your former marketing problems are gone for good. But as quickly as digital marketing trends change, it can be difficult to stick with one single advertising technique that will always give you outstanding results. The marketing industry is constantly…
If you work as a search marketer for a business, you’ve likely spent several years honing your craft. You’ve become familiar with how Google works, the best practices to make a site rank higher in search engines, and general online marketing tactics that can make any brand more visible. Most of your hours are already…
Whether you have a lot of work experience or hardly any, it’s hard to know what experience to put on your resume that’s relevant to the job. I work in the field of SEO, link building and content marketing, which has a lot of turnover, so I’ve written my share of tailored resumes. Every time…
Before you begin looking at new advertising options for your company, it’s a good idea to find out more about what CTV and OTT advertising is. OTT ads are simply content provided to viewers on their TV sets while they watch their favorites shows. But the ads are targeted directly to the viewers based on…
When it comes to law firms marketing strategies, you need to be very smart. Law firms SEO and Attorney SEO need to be super decent and to the point that nobody can counter your firm’s integrity. You need to extra vigilant when it comes to law firm marketing. If you put high quality content on…
Over the years, there has been a change on various levels of interaction and communication. From year to year there has been a significant effort in making business management convenient for business owners. Business meetings can be held across the world without ever leaving your office. However, one-on-one interaction is still necessary for business to…
While podcasting is not new, it does appear to have seen somewhat of a resurrection over the past couple of years. Podcasts can range from the educational to entertaining and everything in between. Some of the obvious promotional benefits of podcasting like greater exposure through alternative online mediums is somewhat obvious. But, rarely do people…
SEO has been around just about as long as the internet itself. It was initially seen as a helpful academic tool for researchers to use in tracking down and verifying references for scholarly papers — a way to speed through lengthy and/or obscure texts in order to glean a kernel of relevant information. But all…
Media reports at the beginning of this week indicate that the Internal Revenue Service, under directions from the United States Treasury Department, are revising Free Filing agreements for internet tax returns software providers and their parent companies. The new ruling will require them to make their landing pages for Free Filing available for indexing by…
When you think of search engines and search engine optimisation, you automatically think of Google. That’s because it’s the biggest of the big when it comes to SEO. The stats are impressive, to say the least. Alphabet, the parent company of Google, is now worth well over 750 billion American dollars. And yet just twenty…