Not every company contains a fully staffed in-house marketing team/department. All businesses are at various stages of development and it may not be sensible or practical to invest in something so ambitious. This is especially true for small businesses, who may only employ one single marketing professional. Or the owner may take care of the…
Category: SEO
How To Strengthen your Online Profile with Digital Marketing
The Internet has changed everything with regards to how we do business, and how customers do business with us. You can no longer sit back on your laurels, and expect the customers to come to you. You need to be proactive, and you need to try to establish a much stronger online presence, because if…
Why Hiring a Local SEO Firm Matters for Local SEO Ranking
Local search engine optimization is a critical component in your overall SEO marketing strategy. While any reputable company can perform professional local SEO, there are advantages to using a locally-based company. Those advantages are as follows: 1. Local SEO companies are familiar with the area you serve A local SEO company will be familiar with…
How to Advertise your CBD Business
Learn how to advertise your business more effectively by following the following tips to expand your customer base in the industry.
YouTube SEO: How to Optimize your Videos
YouTube is seen by many people as a social network. Yes, it is a social network with interactive features such as likes, comments, subscribe, etc. But it is predominantly a search engine. People come here to search for videos to watch. Also, YouTube videos can rank high in video search on Google. This is why…
What is SEO and Why is it so Important?
The term ‘search engine optmisation’, or SEO as it is commonly known, is an essential component of digital marketing and one that most businesses can benefit from. There are literally millions, if not billions, of online consumers that use search engines to source products and services, and without SEO services, it is unlikely that any…
What is a Landing Page and Why is it so Important?
Just about every business owner has heard the term ‘landing page’, and while most know that it is to do with digital marketing, they haven’t really got an understanding of what a landing page actually is. In this article, we will examine the landing page and its role in driving traffic to a website and…
3 Link Building Mistakes You Need to Avoid
Spending on digital marketing is expected to rise by over 17% in 2020. Most business owners are starting to realize that in order to compete in the modern world, you need an online presence. The main goal you should have when developing a marketing plan for the year is investing in tactics that actually produce…
The Benefits of SEO For Online Marketing
Anyone that has their own business nowadays, will tell you about the difficulties that they experience every day, attracting new customers and keeping their current ones. The amount of competition now, is unbelievable, and before you only had to deal with competitors on the high street, and in your local town or city, but now…
Effective Public Speaking Tips For SEO Experts
Being an SEO expert means that you are in high demand and seen as an authority in your industry. Because of this, many other SEO professionals are going to want to learn your latest trade secrets and will want to invite you to their business conference to speak to their audience. While this can be…