Image Source: FreeImages What is Schema Markup? Schema markup, also known as structured data, is a code added to a website’s HTML that helps search engines better understand the content of the page. It is used to explain the page’s content to search engines in a language they can understand. This helps search engines…
Category: SEO
Carlos Beirao da Veiga: Marketing Through Economic Uncertainty
Fund managers have been making worrisome predictions that a worldwide recession could unfold in the next 12 months. Such a reversal of economic fortune would bruise the U.S. but might pummel other countries, particularly in Europe. Carlos Beirao da Veiga, a Portuguese marketing expert, has safely sailed through multiple economic storms. In his area of expertise,…
How SEO and PPC Should Work Together
Search engine optimization (SEO) and pay per click (PPC) advertising are two of the most popular strategies for promoting an online business in the modern world. Each strategy has a unique set of pros and cons, but they’re both highly effective (and cost-efficient) for driving traffic to a target website. It’s true that SEO and…
7 Excellent SEO Quotes and How to Apply Them
SEO or Search Engine Optimization is one of the best practices to get website traffic through organic search result pages. In order to do so, you need to make specific changes to your site through on-page SEO and off-page optimization so that it can rank higher in the search engines. Although the overall ranking process…
The Missing Ingredient To Your Customer Success
Every business wants to be successful with their customers. The term “customer success” has become quite the buzzword in recent years, encompassing actions your business can take to help your customers enhance their lives through your products/services, and linking closely with optimizing your customer experience and creating a value realization strategy. As important as all…
What is the Difference Between Dynamic, Responsive, and Static Websites?
You may be aware of these different website types, but what’s the difference? Here, we’ll take a look at what sets dynamic, responsive, and static websites apart. We’ll also take a look at how each of these types of websites may benefit your business. Dynamic Websites Dynamic websites offer a nice in-between option. Cheaper to…
2 Areas You Can Rely on Software to Let You Focus on SEO
Search engine optimization (SEO) plays a key role in the day-to-day progression of your modern business. Quite simply, if your company is to one day scale the lofty heights of its industry, you need to dedicate a lot of your time, effort, and money to the all-important task of elevating your SEO. Once you succeed…
A Beginner’s Guide to Web Development
In what order, what are the basics, can I teach myself, these are the questions we’ve all been asking and you’ve come to the right place to find the answers. From plain text websites to an all in one business management web based application and everything in between. Web developers and the tools they create…
How to Choose a Link Building Agency
Not every company contains a fully staffed in-house marketing team/department. All businesses are at various stages of development and it may not be sensible or practical to invest in something so ambitious. This is especially true for small businesses, who may only employ one single marketing professional. Or the owner may take care of the…
How To Strengthen your Online Profile with Digital Marketing
The Internet has changed everything with regards to how we do business, and how customers do business with us. You can no longer sit back on your laurels, and expect the customers to come to you. You need to be proactive, and you need to try to establish a much stronger online presence, because if…