Spending on digital marketing is expected to rise by over 17% in 2020. Most business owners are starting to realize that in order to compete in the modern world, you need an online presence. The main goal you should have when developing a marketing plan for the year is investing in tactics that actually produce…
Category: SEO
The Benefits of SEO For Online Marketing
Anyone that has their own business nowadays, will tell you about the difficulties that they experience every day, attracting new customers and keeping their current ones. The amount of competition now, is unbelievable, and before you only had to deal with competitors on the high street, and in your local town or city, but now…
Effective Public Speaking Tips For SEO Experts
Being an SEO expert means that you are in high demand and seen as an authority in your industry. Because of this, many other SEO professionals are going to want to learn your latest trade secrets and will want to invite you to their business conference to speak to their audience. While this can be…
How To Nail Your Next Marketing Presentation
Being a digital marketing expert means that you are going to have to share your valuable insights with people. Whether it be at a business conference or at your office, you will need to learn how to get up in front of people and talk about the latest trends such as ad optimization or Instagram…
Why is Magento so Popular?
There are a ton of eCommerce platforms that all promise to do one thing or another and while there are many options available, there is one platform that stands apart from the rest. Magento. Magento is a super flexible CMS platform that is used to develop eCommerce websites on open source technology. This provides online…
How to know you’ve reached sales enablement success
If you are considering implementing sales enablement or have already done so you may be asking yourself how to tell if you’ve successfully implemented sales enablement and want to see how much it has improved your business. Like any implementation of changes within a company one of the first indicators of change is sales numbers….
How to Handle Digital Marketing as a Home Services Contractor
The world of marketing has shifted online which has made it more important than ever to have a solid digital marketing strategy. Home services contractors need to market online in order to climb up the search engines. Most people search online to find the best plumbers and electricians near them. Creating a digital marketing strategy…
The curse of thin content
Is thin content killing your rankings? First, you have to understand what it is, how to identify it, and how to un-thin it. With thousands of 2-pence-a-word ‘copywriters’ out there and companies rushing out content without strategy or focus, thin content is everywhere – and its hammering SEO. What is ‘thin’ content? Instinctively you probably…
SEO Strategies for a Wellness Business
The health & well-being industry is a rapidly growing sector, as more and more people understand the importance of a balance between physical and mental health, and if you run an e-commerce website that markets health & well-being products, there are SEO strategies that you should explore, which we outline below. Social Media – If…
SEO and the Real Estate Industry: Powerful Platforms
The Internet began as a form of basic communication, then along came zeros and ones and the digital age began; fast forward to today and we have a global platform (and network) that services every industry. Billions (thousands of millions) of people purchase goods online, as e-commerce looks set to take over as the number…