2021 has been a strange year for marketing so far. While some of the world has opened up for business, some countries are very much stuck in 2020, and so it’s hard for businesses to grow and move on. So, how can businesses focus on their digital marketing strategy with so much change going on? Try some of our tips below.
Visuals are more important than ever
If people can’t come into your business to see or touch products, or take a look around your premises, then the visuals you present become one of the most important aspects of web design. That’s why it’s worth working with specialists such as Panomatics website design company, who can create a site with real visual interest. This can be through virtual reality, 360-degree photographs, and more.
Update your strategy
A lot of companies do the same thing year after year. It may work at first, but after a while, you tend to find that trends subtly shift. Firstly, make sure you build an excellent digital marketing team, so you’ve got dedicated professionals to execute your strategy. You should then make sure you are keeping up to date with your industry and digital marketing in general, as this will help you to make your own strategy. Writing a marketing plan can also help you to define your goals and how to reach them, so it’s worth putting things into writing and following through on it.
Don’t stick to one social network
We all have a favourite social network, and perhaps there’s one that has been effective for your marketing in the past, but you can’t just stick to it indefinitely. People move on, and the demographics for certain platforms change a lot. You should make sure you advertise across platforms, such as:
- Tik Tok
The good thing about social networks is that advertising on them is incredibly cheap compared to print, television, or radio, so you can afford to diversify and still get a good ROI.
Take another look at your website
You may think your site is simple and easy to use, but that’s not always the case. It’s always a good idea to go back and take a look at your site, looking for any potential quick wins that can lead to success. Your website is the first thing people see, so you should make sure it’s perfect, and there are no sales funnels that may stop people from ordering. Work on your calls to action, so that people are motivated to spend money or send over their details. It’s worth looking at your customer journey from end to end to see where the sticking points might be.
Digital marketing is changing all the time, especially in situations such as COVID, so you’ll likely spend more time than ever changing up your strategy. While it may seem like a lot of work, it’s also rewarding and can pay off in the long term, so make sure you are ahead of the crowd.