Digital marketing is an essential part of all businesses in today’s world age. Consumers flock to search engines to see what businesses can fulfill their specific needs. Building a team is all about hiring the right people in-house and the right freelancers. Freelancers can help scale nearly any project as there are so many talented people living the freelance life. Creating interest in your company is important whether it is perks like working remotely or a generous commission structure. The following are tips to build the ultimate digital marketing team.
Find People That Have Worked in Multiple Industries
A salesperson that has worked in multiple industries will be able to match the jargon of the potential client. Marketers that have worked in the home improvement niche will be able to create far better content than those that haven’t. The fact that these people might have established connections makes their initial campaigns more efficient. Being able to write explicitly about tile shower refinishing can answer questions that customers may have. Versatile employees that have thrived in multiple industries have shown their ability to adapt which is imperative in digital marketing.
A number of businesses are allowing employees to work from home forever. Twitter is one of the larger tech companies to do so as they enacted remote work for employees during COVID-19. Some employees that work in-house might appreciate lunch being provided. Student loans swamp certain employees so any perk that helps them save can attract top talent. Being a company that is known to have employees go on to large roles at other companies will also attract top talent. You need to foster an environment of all-stars by empowering employees in their positions.
Find Contractors to Outsource Work To
A top sales team can allow a company to white label services from another. Taking money off of the top for a business can generate revenue with minimal output. You need to make sure that you are partnering with quality contractors to ensure the client is receiving what they are paying for. Test campaigns can be great to outsource before giving a contractor a much larger project to work on. You might find a contractor that can handle content marketing while another handles large PPC campaigns.
Reach Out to Former Colleagues
The digital marketing world is full of turnover so reaching out to former colleagues can be beneficial. Finding a person that works hard and produces quality work is important. Knowing the quality of work a person provides is less of a risk when compared to hiring somebody new. Former colleagues could also recommend people they have worked with that are on the job market. You not only can find full-time hires this way but also top freelancers.
Building a great digital marketing team has to be done slowly. Within a few months, you will understand how good somebody is at their job. You cannot always hire all-stars but it is imperative to get the most out of each employee.