It’s impossible to earn a profit in the modern marketplace if you’re not a social media expert, yet many entrepreneurs and advertising gurus have little to no experience creating things like engaging Instagram stories. A breathtaking story on Instagram could be what finally drives a prospective customer into the arms of your brand for the first time, yet outsourcing the production of such a story to a third party could cost you so much that the entire endeavor is a waste of time.
Learning to create your own stories is thus essential if you want to succeed. Here’s how to create breathtaking stories on Instagram that will win over the hearts and minds of users everywhere.
Understand that consistency is key
Perhaps the most important thing to understand is that consistency is key when it comes to producing fantastic Instagram stories, largely because you don’t seek to entertain users for a brief period but instead want to consistently call them back time and time again. It will be easier to get recurring users to pay continued attention to your stories if they’re relatively similar in a thematic and design sense. You must thus keep consistency at the forefront of your mind throughout the entirety of the marketing process.
If you’re using a popular template services for your Instagram stories, pay special attention to which templates you’re choosing and whether or not they’re thematically similar. Deviating too much from a standard story design will confuse your regular users while leading newcomers to your stories to view you as erratic and scatterbrained. Don’t think that relying on template services or similar third parties absolves you of your creative responsibilities, either, as you must be consistently engaged in producing stories if you want them to be enjoyable enough to lure users in again and again.
You must next appreciate the fact that Instagram is a social media platform like any other, meaning that certain strategies will be immensely helpful when it comes to engaging and building your audience over time. Review a guide on engaging your followers, for instance, and you’ll find that personalization is important regardless of the platform you’re using. When creating Instagram stories, you’ll want to personalize the content so that it’s similar to what your target audience is expecting if you want them to remain engaged for long.
Cultivating your brand image
The next step towards creating breathtaking stories on Instagram is to cultivate a fabulous brand image that users will come to love. This means being very picky when it comes to what you post; if there are too many lackluster images or videos on your stories, users will grow bored and come to associate your brand with dullness. If you know how to take excellent pictures without being forced to rely upon an expensive photographer, you’ll be off to a much better start than brands that still post amateur-level images and videos on their stories.
Certain services can go a long way towards bolstering the overall quality of your pictures and videos, too. No Instagram story can hope to enrapture an audience for long if it’s bland and similar to the pictures everybody posts on their personal social media feeds. Services that provide local SEO services can also help your images stand out, so don’t be afraid of using third party services if it means your brand will have higher quality content to post to its stories.
Don’t make the mistake of thinking that Instagram stories are always costless to produce, either, unless you want to be churning out lackluster content that doesn’t inspire any user to explore your page further. You should consider Instagram stories to be part of your marketing activities and work to appropriately include them in your budget, as putting in little to no effort here will generate few results. Don’t be afraid to spend ample time adding animations, specialized fonts, and other special effects which can help users discern your brand’s stories from those of your competitors.
Maintain a consistent schedule
One of the most important tips to know is that consistent scheduling is essential, as it’s the only way that fans will come to regularly be exposed to your content. Seeing a story once or twice seldom produces results for brands, so maintain an active posting schedule if you want your breathtaking stories to generate sustained business. Consider having a dedicated staffer or professional to assist you with the scheduling, creating, and posting of your stories if this overwhelms you. Remember, a higher quality product is essential if you want to stand out, so paying for extra help is worth it more often than not. Personalize your content, generate a consistent theme that unites all of your stories, and hold yourself to a strict schedule if you want to enjoy success. Keep these tips in mind, and your breathtaking Instagram stories will soon be more popular than ever before.