Digital marketing is one of the most important aspects of any business. Most people go online to find local businesses that they need to renovate their homes. The phonebook used to work but now people would rather search on their computers or smartphones. Traditional marketing tactics can still provide conversions but just not at the rate they did in the past. The right digital marketing campaign can drive new customers to the business. After the customers work with your business, they should want to do so again in the future or refer you their friends and family members. The following recommendations are on how to handle digital marketing at your home renovation business.
The Website Should Be Designed To Drive Leads
The website should be designed to drive leads through consultations and estimates. You are going to want to send out your best salesperson to give the estimate. Financing being available through your company is another thing that can be offered. Having a consultant that understands loans for home improvements or additions for a home office is important. The website should have the phone number at the top, email, and any other way to get into contact.
Monitoring online reviews is very important and putting up testimonials from clients on the website is important. Most people will be happy with quality work at an affordable rate that was completed on or before the deadline. People are generally happy to enjoy their new improved home as having it be in disrepair can be stressful.
Instagram Can Work Wonders
Social media platforms can be a place to showcase work that has been done for clients. Seeing before and after photos can give a client the true idea of the quality of work that is done. A few photos of a project and other details about the project in the caption is important. This can be a place where you promote the brands that you’ve used of grills or other things. Getting shared on one of these social media pages will just help increase the reach of your post.
Renovation Cost Calculator On The Website
The website should be able to quell any worries a person has about their potential project. The biggest hesitation is people do not want to end up spending more than they would expect. This can happen if hidden problems are found like water damage but this is less of a problem for specialists that do tile or those that do cabinet work. Being able to see what the cost would be for different materials is also very important. This can also drive leads as someone might call to get an exact estimate as the cost could be lower than they had anticipated. Put a variety of products in the calculator as metal finishing blast medias could differ in price vastly from other blast medias.
Digital marketing is an industry that is frequently shifting so tactics that were used a decade ago likely do not work like keyword stuffing or purchasing links on private blog networks. Take the time to make sure that the website works on mobile devices as people are shifting to using these more than computers.