In today’s digital era, content marketing reigns as king. If your business has a blog section of your website with outdated blog posts, it’s time to clean house and update them. This blog post will explain how to update old blog posts to increase your organic traffic.
To understand how to update blog posts, first, you must understand SEO. Stomadent Dental Lab shares that search engine optimization (SEO) changed the course of its business.
Essentially SEO is optimizing your website and web pages to increase organic traffic to your site. This can be done by using a keyword content strategy, implementing an internal linking strategy, as well as optimizing images on your pages, and many other things.
Read on to learn top tips for updating old pages.
How To Update Old Blog Posts: 5 Top Tips
You may have blog posts that are extremely outdated and don’t drive any organic traffic to your business. Lucky for you, this guide will teach you how to optimize them for the best results. Without further ado, here are five ways to update blog posts.
1. Get Rid of Broken Links
One suggestion from the team at Cruise America is to get rid of any broken links within old content. You should either fix the link and replace it with the right one or redirect to another relevant page. A technical SEO specialist can help you with the task of finding and removing broken links if you are unsure of the process.
2. Add Fresh Content
Let’s say you published a guide to landing a job in 2018. Now, in 2022, most of this content is likely not as relevant as it was when it was first published. “Writing fresh additional content that provides value to the user will help your page rank higher on Google,” says a representative from College Athlete Advantage.
3. Check What’s Currently Ranking
When you are planning to update a piece of content, first, you should look at what is currently ranking on the first page of Google for the target keyword. Type in the search query that a user looking for your blog post might search to see what comes up. If the format of the content doesn’t match the top results, update your blog content to compete with other websites currently ranking on Google.
4. Add Internal Links
The team at The Lash Professional knows how important internal links are to any content marketing strategy. Internal linking is when you link to a different page on your domain within a piece of content. You can interconnect related topics to improve your bounce rates and keep users on your website for longer periods of time.
5. Make Evergreen Content
When updating old pieces of content to drive an increase in traffic, focus on making old content more evergreen. Evergreen content stays relevant for a long time which means it remains a valuable resource for users. The interior designers at Alisha Taylor Interiors share that updating old blogs with relevant content that isn’t just trendy helps keep their content fresh. You will be competitive in search rankings for longer if you don’t only target trend-focused or timely keywords in your articles.
Now you know how to keep your old blog posts up-to-date by making a few small changes. It’s always good to keep an eye on your site’s Google Analytics data to see what pages could use updating soon. By following these tips, you should see a traffic increase for your website.