Your Guide to SEO
If you work as a search marketer for a business, you’ve likely spent several years honing your craft. You’ve become familiar with how Google works, the best practices to make a site rank higher in search engines, and general online marketing tactics that can make any brand more visible. Most of your hours are already…
WordPress has become one of the most popular content management systems in existence. The platform’s popularity was built on its user-friendly and SEO-friendly nature. WordPress was one of the first content management systems to offer friendly URLs and free plugins to handle the majority of on-page optimization requirements. While WordPress has a great reputation, it’s…
Today’s business world is driven by consumer reviews. Ask any restaurant owner on Yelp how reviewers can make or break their bottom line. With rating systems on Google and every social media app available, the same is true for nearly every industry. By now, you probably know how powerful even one negative review can be….
Whether you have a lot of work experience or hardly any, it’s hard to know what experience to put on your resume that’s relevant to the job. I work in the field of SEO, link building and content marketing, which has a lot of turnover, so I’ve written my share of tailored resumes. Every time…
Before you begin looking at new advertising options for your company, it’s a good idea to find out more about what CTV and OTT advertising is. OTT ads are simply content provided to viewers on their TV sets while they watch their favorites shows. But the ads are targeted directly to the viewers based on…
When it comes to law firms marketing strategies, you need to be very smart. Law firms SEO and Attorney SEO need to be super decent and to the point that nobody can counter your firm’s integrity. You need to extra vigilant when it comes to law firm marketing. If you put high quality content on…
Over the years, there has been a change on various levels of interaction and communication. From year to year there has been a significant effort in making business management convenient for business owners. Business meetings can be held across the world without ever leaving your office. However, one-on-one interaction is still necessary for business to…
While podcasting is not new, it does appear to have seen somewhat of a resurrection over the past couple of years. Podcasts can range from the educational to entertaining and everything in between. Some of the obvious promotional benefits of podcasting like greater exposure through alternative online mediums is somewhat obvious. But, rarely do people…
You may or may not have known about black hat SEO strategies but what you do know is that they are bad for any business. It is only prudent to avoid them. However, the lesser-known fact is that you may well be using so of the most used black hat strategies without even knowing. In…
Marketing in general has changed significantly in the last 20 years, none more so than the emergence of Online Shopping. With advances in technology, the growth of internet access and the increased amount of people looking to start their own businesses, the proliferation of software that’s needed to run an online business has evolved at…