CONTENT OPTIMIZATION

Get the right content for the right results.

Hosting content that satisfies consumers’ intent behind popular search queries is the key component in generating new business from search engines. Matomy will analyze existing content of the client’s website to determine the most appropriate target keyword and update the content to support search engine performance when the keyword is searched. The result will be a redlined version of each content page fully optimized for the target keyword and delivered in a Word document. Relevant page elements that will be optimized will include but are not limited to:

  • Keyword usage
  • Meta data
    • Title tags
    • Meta descriptions
  • Rich snippets
  • Headline tags (H1, H2, etc)
  • Body copy
  • Usage of bolding
  • Images (titles, alt tags, filenames)

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How do you spell "cat"?

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