Sundar Pichai, the CEO of Google, recently revealed that research shows that over a fifth of searches on Google are now voice-based.
Voice SEO is a growing segment of the search engine industry that is not yet getting the serious attention it needs. Yet consumers are making it plain to anyone who listens to them that voice search is faster and more convenient, and gets better results.
For anyone who has tried a voice based search just five years ago, the results were often frustrating and very slow. The audio technology had not yet caught up with the subtleties of the English language, not to mention other languages, and consequently there was little real SEO and a lot of WGC (wild goose chases.) But with the ascent of AI and more sophisticated microphones, a voice based search today is becoming a walk in the park.
Marketers and advertisers need to make sure they are understanding this and working on how to take advantage of it with their SEO campaigns and strategies.
Mobile personal assistants on smartphones are now the main search apps for consumers between the ages of 18 and 25. On the move and too busy to type — that is the new SEO mantra.