Marketing in general has changed significantly in the last 20 years, none more so than the emergence of Online Shopping.
With advances in technology, the growth of internet access and the increased amount of people looking to start their own businesses, the proliferation of software that’s needed to run an online business has evolved at a fast pace to satisfy this demand.
The first step in launching an online business is finding an eCommerce platform. For those who may not know what it is, an eCommerce platform is a software that allows you to create and run an online store. This software will enable you to manage your site, products, and all matters related to your eCommerce store.
Finding an ideal eCommerce store isn’t always easy because there are lots of them out there. To make your work easier, we have decided to review on your behalf the best shopping platforms for eCommerce.
It is one of the giants amongst ecommerce shopping platforms. It boasts of powering more than a million ecommerce businesses. One of the reasons that makes it so popular is it’s easy to use platform. It’s also versatile and offers options for both big and small-scale online businesses. Their support team is on 24/7 to help you out when need be. Their cheapest plan goes for $29, and the highest will cost you $299 per month.
Magento is one of the few shopping platforms that are giving Shopify a run for their money. It is an industry leader in terms of mobile commerce solutions. The critical difference between Magento and other ecommerce shopping platforms is that it offers solutions mainly for B2C and B2B businesses.
It is commonly used by leading companies such as Jack Daniels, HP, Canon, and Nike. With Magento, you can easily build pages using tools such as drag and drop. The platform also allows businesses to segment their customers so that you can offer a better client experience. The platform also boasts of over a thousand extensions and themes. The prices start from $20,000 a year, but you can try it out using the free demo. Magento is currently phasing out its Magento 1 platform and transitioning to Magento 2. So if you are looking at that software, ensure you employ the services of a company that are experts in the field of Magento Migration.
With prices starting from $23 a month, Wix offers you a drag and drop site builder. At the same time, you can access over five hundred ecommerce templates. You can also use this platform to build your website from scratch. It’s a simple platform and also makes managing your store easier.
Though it is often overlooked, Volusion is one of the best ecommerce platforms that has ever existed. It has been around for over 20 years, and during this period, more than 180,000 online sites have been built from it. Volusion makes it easy for you to create an online store and, at the same time, sell your business. Another benefit of using Volusion is that it doesn’t have a restriction on products you can sell on your site.
If you are starting an online store with small capital, then Squarespace is the ideal go-to option. Its plans are quite affordable, starting at $12 a month. On this platform, you can sell unlimited products and get access to 24/7 customer support. There are lots of fancy templates for you to choose from.
The Bottom Line
Whether you are new to the online world or are an experienced developer looking for an upgrade for your online store, it pays to employ the services of a reputable digital company to take your online business forward.. You can be assured of finding the best shopping platform for your ecommerce store in the list above.