Congratulations on receiving your real estate license! Now that you’re officially a real estate agent, you’re just one of the thousands of other agents trying to make a name for themselves in this industry and you need to set yourself apart from the rest.
But, how do you do that? How do you enhance your brand as a new real estate agent?
Worry not fellow realtor, we have some of the best tips you can do to improve your real estate brand and become the go-to agent in your area.
Understand the motivation behind becoming an agent
Why did you want to become a real estate agent? Did you do it solely for the potential to make bank with agent commission? Did you want to help people find a home where they can build memories? Did you want to help low-income families find affordable housing?
The point of understanding the motivation behind becoming an agent is to figure out who you want to help and your niche – the area you’ll want to specialize in. For example, if you were hoping to become a wealthy agent, you may want to focus your brand on high-end, luxury properties and work with wealthier clientele.
Scope out the competition
Once you have an idea of what your brand will represent, you’ll want to do some research on the competition – other real estate agents who have a similar niche. Look at the local market and take note of what makes your competitors successful. Do they offer clients a variety of tools (like a net proceeds calculator for example) they can use along their journey? Do they have special networking events for other professionals in the field? Do they offer unique services that set them apart?
Keep in mind that you don’t want to copy them! You can use your research to compare, but you’ll want to put your own spin on things.
Give prospect clients a visual representation of your brand
Now that you know the reason you wanted to go into the real estate business and who your target clientele will be, now you need to create a visual representation of your brand. This means creating a logo (if you’re not working with a brokerage with an established logo, like RE/MAX.
The key to making a good impression with your brand is to make sure your logo, images, mission statement, and marketing materials reflect your values and intentions. You can reach out to a graphic designer or web developer to help you bring your brand to life.
Getting your name out there via networking
A big part of real estate branding is getting your name out there. You can do this by getting involved with the community, joining local community groups online, attend networking events and real estate meetings. You’ll also want to create an online presence by way of a website (hence why you might want to hire a web developer), your blog (where you can provide the potential client with useful information about all things to do with real estate), and social media outlets. The more familiar your name is, the better your chances of attracting the desired clientele.
Branding is key as a real estate agent
The real estate market is competitive and if you want to be a successful agent, you need to have a recognizable brand. You want people to know what you specialize in (selling luxury properties, helping the BIPOC community find fair and affordable housing, etc.) and what services you offer. When you’ve perfected your branding, it’ll just be a matter of time before the calls start rolling in!