A persistent misconception among SEO people is that clicks from other sites are equal to organic clicks, because they’re all counted together as the same — right?
Random clicks, sometimes known as phantom or ghost clicks, may make the statistics for a site look good, may even fool some marketers into thinking that keywords and SEO aren’t so important anymore because there are so many other strategies nowadays for herding clicks to a site — but what these foolish marketers forget is that savvy advertisers who are looking for professional marketers know better than to basekeyed their hiring and budgets on the mass total of clicks — they want to know, and they have ways of finding out, how much of the traffic a website gets is from casual surfing and how much is from organic searching, meaning searches keyed by specific SEO strategy and word placement.
For instance, a half million people could click from a Wikipedia site to another specific site, but this would not affect the organic rating of that site one little bit. Marketers who insist on inflating their stats with that kind of thing will find that high paying clients will shy away from paying for their services. The bottom line here is that SEO is still the most valid way to direct traffic to a site, and marketers need to make sure they can track their organic clicks to prove to clients their viability.