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What is a Landing Page and Why is it so Important?

Posted on July 9, 2020July 22, 2020 by Manager

Just about every business owner has heard the term ‘landing page’, and while most know that it is to do with digital marketing, they haven’t really got an understanding of what a landing page actually is. In this article, we will examine the landing page and its role in driving traffic to a website and converting visitors.

The Home Page

You company website home page is like the front of your store, it is the first thing a new visitor will see, and therefore, from the home page, you should be able to access any page on the site. This means that a user looking to buy a specific product will have to navigate from the home page in order to find that product, which is kind of a long-way round, and remember the goal is a sale. By creating a landing page for that product, when the user is directed to that landing page, they have everything they need to make a purchase. Of course, your home page is important, it’s like your main lobby where new site visitors arrive, yet when marketing a particular product, it is better to direct the potential customer to a page that enables placing an order.

SEO Specialists

If you would like to talk to one of the best SEO agencies in Australia, check out the following website, kingkong.com.au/seo-agency who have the skills to create effective landing pages that result in sales. There is a protocol when a potential client makes contact, which is to carry out an online audit, which tells the SEO provider everything they need to know about your online status, then they are able to compile a comprehensive digital marketing plan. Should the client be in agreement, the plan is implemented, and with state-of-the-art analytical software, the SEO team can monitor traffic, and with some tweaking, you can expect to see a significant rise in site traffic.

Data Collection

When a user is directed to the landing page, they give you some data, which usually comes in the form of personal information, and this data can be incorporated into site traffic analysis, and that helps your marketing. In the event you need to switch web hosts, here is an article about website migration, which gives you a basic understanding of what’s involved.

Removing Distractions

When you direct a user to your lading page, there are no distractions, as the page is designed to encourage the user to commit, and this is very effective, as it focuses the user on taking the next step, which could be ‘shop now’ or something similar.

The Call to Action

This is the very core of a landing page, the decision you want the user to make, and with professional application, CTAs are very powerful tools to force a user to commit. The majority of users that follow your CTA will result in conversion, so this is a critical step in the purchasing experience and without it, your marketing would fail.

If you would like to discuss landing pages and other SEO services with someone who really knows their stuff, simply Google SEO in your area and find out what SEO services can do for your online business.

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